WATCH: Liam Payne Shows Some Skin In ‘Live Forever’ Video!

Liam Payne is getting all the stares these days posing in his underwear as the face and body of Hugo Boss. Now, Liam is giving us some fun at the beach, shirtless in his new video with Cheat Codes ‘Live Forever’!

Our first collection with our new global brand ambassador, @LiamPayne, is now available. Inspired by Liam’s personal style, the exclusive designs feature references to his first tattoo: the black chevrons on his forearm. #HUGOxLiamPayne Shop now: https://t.co/XeamemYAEb pic.twitter.com/dRrXYDdQBG

— HUGO BOSS Corporate (@HUGOBOSS) July 12, 2019