A Quarter of Us Still Haven’t Started Our Holiday Shopping
November 28, 2023 1:05PM EST
Mature woman and her two adult daughters are holding bunch of presents after Christmas shopping at the mall.
The biggest shopping days of the year are behind us. And a solid number of us STILL haven’t started our holiday shopping.
Someone polled 12,000 Americans and asked when they normally start buying presents. Close to a quarter said not until December 1st at the very earliest.
16% said the first half of December, and 7% said the second half. So that’s 23%. Another 10% said they don’t usually buy gifts at all.
The same percentage of Americans are super-early shoppers. 23% start buying in September or earlier. That includes 15% who shop year-round.
Around one in four women are early shoppers, but so are one in five men.
For myself? I can get everyone gift cards on the 23rd and be juuuuust fiiiiine!
