Taco Bell May Be Joining The Chicken Fast Food Wars
January 22, 2021 7:43AM EST
Leave it to Taco Bell, the marketing geniuses that they are, to enter the chicken fast food wars that have been going on between Popeye’s and Chick-Fil-A!
Liz Matthews, the brand’s global chief food innovation officer, recently said, “I love watching the competitors. I think a lot of players out there are doing a great job, but what I will say is that we will interrupt that with what we’re going to do on chicken.”
Taco Bell will take on rivals in the fast-food chicken wars, as chains like McDonald’s and KFC debut new sandwiches https://t.co/64vFBubIo9
— Food Insider (@InsiderFood) January 14, 2021
Ok, more details PLEASE!